Why BigContacts Requires an Unsubscribe Link in all Email

Why we're required to use this link

The BigContacts email function is designed for general communication as well as marketing. As a result, we are required to enforce spam laws. This means you must include an unsubscribe link in all your email communications. 

If this link is removed from your emails, it WILL impact deliverability rates, and we want to make sure your emails reach their recipients.

An unsubscribe link is a requirement of the CAN-SPAM Act for all bulk email delivery and we are required to manage your lists in a specific way, so we have to be able to:

  • Handle and remove unsubscribes from your email list automatically .
  • Process bounce records. A "bounce" occurs when an email can't be delivered to an email address.

We have to do this automatically and accurately. Since sending an email to someone who has previously unsubscribed is a violation of CAN-SPAM, we have to make sure the unsubscribe process is being handled automatically for all of our users.

How to format your unsubscribe link

If for some reason your link gets deleted from your email signature, you can easily add it back by copying the  exact text & format that we show below.

If you no longer wish to receive these emails, please click <a href="{{ unsubscribe_link }}">here</a>

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