Why Email Attachments Can Hurt Deliverability (And a Better Alternative)

 

Sending files—whether brochures, contracts, or event invites—should be simple. However, attachments often cause deliverability issues in email campaigns, affecting inbox placement and engagement.

 

Common problems with email attachments:

 

An effective alternative is using Dropbox links. Instead of attaching files, adding a clean, direct link ensures:

 

Since different types of links may impact inbox placement, it’s always good practice to test email performance to ensure optimal deliverability. The next section covers adding a Dropbox file link to your campaign.

 

 

Step-by-Step: Adding a Dropbox File Link to Your Campaign

 

Step 1: Insert the Link in Your Email

 

  1. Open your campaign in the BIGContacts Email Editor.

  2. Click on the content area where you want to place the link.

  3. A menu bar will appear—click Personalize.

 

 

Step 2: Connect to Dropbox

 

  1. In the pop-up window, click on Apps.

  2. Select Dropbox from the available integrations.

  3. A new window will prompt you to sign in to your Dropbox account.

 

Tip: Check “Remember Me” to stay logged in for future use.

 

 

Step 3: Select Your File

 

  1. Once logged in, you’ll see a list of your Dropbox files and folders.

  2. Navigate to the file you want to include.

  3. Click Choose to add it to your email.

 

 

Step 4: Customize the Link Appearance

 

  1. The Dropbox file will be inserted using its name as a clickable link.

  2. To rename the link, highlight it and type your preferred label.

Example: Change Quarterly_Report.pdf to "Download Quarterly Report" for a clearer CTA.

 

 

Best Practices for Using Dropbox Links in Emails

 

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