Overview of Marketing Module - ActiveCampaign Integration

Integrating ActiveCampaign with BIGContacts allows you to run powerful, automated email marketing campaigns directly from your BIGContacts account. By connecting your ActiveCampaign account, you can streamline contact management, sync subscriber data, and manage your email campaigns without switching platforms.

Benefits:

• Seamless Campaign Management: Create, send, and track email campaigns directly from BIGContacts.
• Unified Contact Data: Sync contact information (first name, last name, email) between BIGContacts and ActiveCampaign automatically.
• Smarter Automation: Trigger automated workflows in ActiveCampaign based on how contacts interact with your emails.

Use Case: A sales team uses BIGContacts to manage leads and ActiveCampaign to run automated email sequences. By integrating the two, they can automatically sync new leads from BIGContacts into ActiveCampaign. When a lead opens or clicks an email, the team can instantly see engagement details inside the BIGContacts contact record. This helps them reach out at the right moment and significantly improves follow-up conversions.

Setting Up the ActiveCampaign Integration in BIGContacts

Step 1: Open the Email Marketing Section

• Go to Marketing in the left-hand menu.

• Click Campaigns.

• Select Email Marketing from the top tabs.

• Click Link Account.

Step 2: Enter Your ActiveCampaign API URL and API Key

Once you click Link Account, a page will appear prompting you to enter:

• API URL

• API Key

Enter both values exactly as they appear in your ActiveCampaign account, then click Link Account to complete the connection.

Step 3: Locate Your ActiveCampaign API Credentials

To find your API URL and API Key:

1. Log in to your ActiveCampaign dashboard.

2. Click the Settings icon (top-right).

3. Select Developer from the left menu.

4. Under API Access, copy your URL and Key.

Paste these values into the fields inside BigContacts.

View Your Connected Campaigns

After the account is linked, the Email Marketing screen will display:

• Your existing ActiveCampaign campaigns

• Campaign names

• Last updated timestamps

• Editing options

This confirms that the integration is active and your data is now synced.

What You Can Do After Integration

Once ActiveCampaign is connected, you can:

• Create and edit email marketing campaigns inside BigContacts

• View campaign performance and engagement activities

• Sync contacts automatically between both platforms

• Trigger automated workflows based on contact behavior

That’s all you need to set up the ActiveCampaign integration in BigContacts. If you need help or encounter any issues, feel free to reach out to our support team.