Overview of Marketing Module - ActiveCampaign Integration

BigContacts offers a fully integrated Marketing Module.  This module goes well beyond your typical email marketing program. We offer marketing campaigns with some added intelligence! You set your campaigns to adjust automatically based on whether a contact clicks on a certain link in an email, replies previously, or enters a new sales cycle stage. You can easily customize all of this. In addition, you will never have to upload or clean up a list manually again!  You must see how much this will help your marketing and customer retention efforts.

Email Marketing Integration

Available Marketing Plans

Marketing Automation

Sometimes a linear email marketing campaign where you are sending one message to many people is not enough.  Add some real intelligence to your marketing efforts with Marketing Automation, where you can set specific triggers to send more targeted messages to each contact in your marketing list based on how they choose to interact with what you are resending them.

A few of the benefits of this integration

1. Design & send email campaigns without leaving your BigContacts system!
2. Build custom web forms and landing pages to capture leads from your marketing campaigns easily
3. Real-time Email testing for all major email clients to ensure your emails look great no matter what email provider your prospect may use
4. Email Auto-responders to send emails immediately after a new contact subscribes to your mailing list or after any time has passed.
5. Social media Integration
6. Sync Contacts (first name, last name, and email address) between your BigContacts system and your Active Campaign account.  Add, Edit, and Delete Contacts and keep them in Sync.
7. If a contact opens the email you just sent, you can see all the details under the "marketing campaigns" folder - right inside the contact record!  Instantly view details such as the campaign date, campaign name, and which links were opened.  You can even view their email to refresh your memory of what they received. This is a great tool if the prospect calls you from the campaign or when getting ready to call them to follow up.  This feature applies to singular campaigns; automated series emails do not feed this information into the marketing campaigns folder.
8. Detailed Reporting & Analytics right inside the "Marketing" tab in your BigContacts account.

With that Marketing Module, you can segment your contacts, create beautiful Email Templates, create a form, create an Auto-responder to send an email right after someone subscribes, create an automated series, tie into social media, marketing automation, and more!

BigContacts "Marketing Module" QuickStart Guide