How to Manage Unsubscribed Contacts in BIGContacts

When a contact unsubscribes from your emails, their status is automatically updated in BIGContacts to prevent further messages from being sent. This ensures compliance with email regulations and helps you maintain a clean and engaged contact list.

Why This Matters

Compliance with Email Laws – Automatically meets CAN-SPAM Act requirements by preventing emails from being sent to unsubscribed contacts.
Avoids Sending to Uninterested Recipients – Helps maintain a strong sender reputation and improves email deliverability.
Keeps Your Contact Records Updated – Provides a clear status for each contact, so your team knows who has opted out of communication.

What Happens When a Contact Unsubscribes?

If a contact clicks the "Unsubscribe" link at the bottom of an email sent from BIGContacts, the system automatically updates their record:

A new field labeled "Email Unsubscribe?" appears in their contact profile.
The field is marked "Yes," indicating they should no longer receive emails from your account.
No further emails will be sent to this contact, ensuring compliance and preventing accidental outreach.

How to Manually Unsubscribe a Contact

If a contact requests to be unsubscribed manually (e.g., via phone or in person), you can update their status yourself:

Open the contact record in BIGContacts.
Locate the "Email Unsubscribe?" field.
Change the status to "Yes" to prevent future emails from being sent.

By managing unsubscribed contacts correctly, you maintain trust with your audience while ensuring your email campaigns reach only engaged recipients.