Why BIGContacts Requires an Unsubscribe Link in All Emails

Email communication through BIGContacts follows industry regulations to maintain compliance and ensure high deliverability rates. Every email sent through BIGContacts must include an unsubscribe link. This is a legal requirement under the CAN-SPAM Act, which applies to all bulk and marketing emails.

Why This Matters

Legal Compliance – The CAN-SPAM Act mandates that recipients have the option to opt out of future emails. Failing to include an unsubscribe link can result in penalties.
Email Deliverability – Email providers filter out messages that don’t comply with industry standards. Removing the unsubscribe link can cause emails to land in spam folders or be blocked entirely.
Automatic List Management – When a recipient unsubscribes, BIGContacts immediately updates their status to prevent further emails, reducing the risk of sending to disengaged contacts.

How BIGContacts Handles Unsubscribes

To remain compliant and protect your email reputation, BIGContacts:

• Automatically removes unsubscribed contacts from your email list to prevent violations.
• Process email bounces to maintain a clean and accurate contact database.
• Ensures your emails reach engaged recipients, reducing spam complaints.

Restoring the Unsubscribe Link

If the unsubscribe link is accidentally removed from an email template, it must be restored using the correct format: