How to Create a New Marketing Email for Lists

Feel like your emails are going nowhere? No opens, no clicks — just silence. The problem isn’t email itself; it’s timing, personalization, and ensuring the right people see the right message. 

With BIGContacts, you don’t need fancy tools or guesswork. Schedule emails, tailor messages to your audience, and send campaigns that actually get read. This guide walks you through every step, from writing your email to hitting send — without the frustration.

Why a Well-Structured Marketing Email Matters

Marketing emails are a direct line to your audience, but here’s what often goes wrong:

• Generic messaging that doesn’t connect with different audience segments
• Emails sent at the wrong time, reducing open rates
• Low engagement because emails lack personalization

By using BIGContacts’ email marketing tools, you can:

• Capture attention with clear, engaging content and visuals
• Reach the right people by segmenting your audience
• Boost responses & conversions with a structured, goal-driven approach

Now, let’s get started.

To create an email marketing campaign for contact lists:

Step 1: Navigate to Email Marketing

• On the left-hand panel, go to Marketing > Email.
• Click Create Email to start a new email campaign.

Step 2: Compose Your Email

• Subject Line: Keep it short, clear, and engaging. Example: “[First Name], Don’t Miss This Special Offer!”
• Email Body: Use formatting (bold, italics, lists) to make content skimmable. Add images, links, and CTAs to enhance engagement.

• Preview Before Sending: Click Preview Email to check how your email will appear to recipients.

• Once done, click Settings to proceed.

Best Practice: Avoid words that trigger spam filters (e.g., free, guarantee, limited time).

Step 3: Configure Email Settings

1. Name Your Campaign – This helps with internal tracking.

2. Set Sender Details – Add your sender name and email address for credibility.

3. Click Who to Send To to proceed.

Step 4: Select Recipients

1. Choose your contact list(s) from the drop-down. You can select multiple lists.

2. The total number of recipients will be displayed at the bottom.

3. Click Done to confirm.

Best Practice: If your list is large, segment your audience based on engagement levels, location, or interests for better results.

Step 5: Schedule or Send

• Send Now – The email goes out immediately.

• Schedule for Later – Pick a date & time for future delivery.

Step 6: Manage Campaigns

Once sent, you can:

• Edit, delete, or duplicate an email campaign
• Change the status of a campaign
• Bulk edit multiple campaigns (e.g., delete, pause, or change status)

Personalizing Emails for Higher Engagement

To make emails feel personal, use merge fields like:

• {{First Name}} – Personalizes subject lines and greetings

• {{Company Name}} – Useful for B2B outreach

• {{Last Purchase Date}} – Great for follow-ups

How to Use Merge Fields in BIGContacts

1. Copy the merge field from the available list.

2. Paste it directly into your email subject line or body.

3. The recipient will see their unique information instead of a placeholder.

Example: “Hey {{First Name}}, we’ve got something special for you!”

Troubleshooting & FAQs

Q: My emails aren’t reaching recipients. What should I do?

• Check your sender email address (ensure it's verified).
• Avoid spam trigger words.
• Make sure your contact list is properly formatted.

Q: How do I improve my email open rates?

• Write concise, curiosity-driven subject lines.
• Segment your audience for better targeting.
• Send at optimal times (e.g., Tuesday mornings have higher open rates).